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Tens of millions of people turn on the Super Bowl — and Hollywood isn't about to pass up that kind of viewership.

Every year, Super Bowl viewers have the first looks at new movies, including, according to Variety, "Independence Day," "The Avengers," "Transformers: Revenge of the Fallen," "The Lost World: Jurassic Park," and more. This year, we'll see new trailers for some of the most anticipated films of 2025, but some studios are sitting this one out, including Netflix, Amazon, Warner Bros., and Lionsgate, all of whom won't be showing any trailers during the game, according to Variety.

SEE ALSO: All the best 2025 Super Bowl commercials

That said, here are some of the most exciting trailers we've seen at the Super Bowl 2025.

Mission: Impossible - The Final Reckoning Novocaine Featured Video For You Why Super Bowl Parties Suck Smurfs How to Train Your Dragon Thunderbolts*

The Super Bowl is more than just a game that shows the matchup between the best team on the AFC and the best team on the NFC — it's also the one night a year any of us ever watch commercials anymore. Since the 1970s, the Super Bowl has become a huge night for advertisers, with Coca-Cola, Apple, and Google all spending loads of money and getting huge responses in return.

This year, some companies put their ads online ahead of the game while some are waiting for the element of surprise to take them viral. Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, told the Associated Press that this year, advertisers are avoiding controversy more than every — particularly after the 2024 presidential election. Now, there are fewer creative risks, the outlet reported.

SEE ALSO: Who will Kendrick Lamar bring out as special guests during his Super Bowl Halftime performance?

"That’s the challenge this year. Everybody wants to be safe, but you also want to be interesting," Calkins said. "Safe advertising isn’t the advertising you notice or remember."

Despite the relative safety of most of the commercials, plenty put enough weight in nostalgia or simple humor to float to the top. Here are the best commercials of the 2025 Super Bowl so far:

When Sally Met Hellmann's The ULTRA Hustle with Willem Dafoe and Catherine O'Hara Ben Affleck returns to Dunkin Channing Tatum stars in the STōK Bold Big Game ad Featuring Wrexham AFC Barry Keoghan for Squarespace Four old ladies for WeatherTech Whatever Comes Your Way

Eugene Levy's eyebrows for Little Caesars' Whoa!

Sloths for Coors Light Seal as a seal for Mountain Dew Glen Powell as Goldilocks for Ram Trucks Nate Bargatze and Nate Bargatze and an opera singer for DoorDash Shaboozey for Nerds

The stars of the "Fast and Furious" franchise for Häagen-Dazs

The Muppets renting a room for Booking.com David Beckham and Matt Damon drink Stella Artois together Post Malone, Shane Gillis and Peyton Manning for Bud Light Like, every celebrity for Uber Eats Adam Devine accidentally orders 100,000 bottles of Cirkul water thanks to AI

Travis Kelce and the Kansas City Chiefs are gunning for a three-peat at the Super Bowl, this time facing off against the Philadelphia Eagles. But before any cleats hit the field, there’s the all-important pregame fashion spectacle. Saquon Barkley, as always, delivered — effortlessly sleek, the man does not miss.

Kelce, on the other hand? He showed up in a 70's-inspired look that can only be described as a choice. The internet, predictably, had thoughts — some heralding the fit as vintage excellence, others questioning whether he lost a bet. Either way, the man knows how to keep us talking.

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Kendrick Lamar is about to take the stage for the Super Bowl Halftime Show in New Orleans, and naturally, the internet is deep in its favorite pastime: unhinged speculation.

Will there be another seismic shift in the Kendrick-Drake saga, fresh off the Grammys where "Not Like Us" — a diss track turned song of the summer — won Best Record? Maybe. Will there be a few thinly veiled jabs at President Donald Trump, the first sitting president to grace the Big Game with his presence? Couldn't tell ya. And then there’s the Taylor Swift of it all— she’ll be in the stands, cheering on her boyfriend, Travis Kelce, but could she also make a surprise cameo? Who’s to say?

SEE ALSO: Super Bowl 2025 cheat sheet: Everything you need to know for Chiefs vs. Eagles

We certainly don’t know, but we’ve rounded up the wildest, most diluted, and downright deranged theories about what Kendrick has in store.

Is Taylor Swift joining Kendrick at halftime?

One of the more far-fetched predictions is a Taylor Swift cameo. The mega-pop star will be in the building, and she and Kendrick have history with their 2014 hit "Bad Blood." The chances of her actually appearing on stage are slim, with Vegas setting the odds at +750. Still, if it happens, the internet will implode.

Tweet may have been deleted Tweet may have been deleted Tweet may have been deleted Tweet may have been deleted Drake and Trump disses?

If you somehow missed it, in 2024, Drake and Kendrick Lamar had what can only be described as a nuclear rap beef. What started as light jabs from the Toronto rapper spiraled into serious allegations of abuse and trafficking. But it also gave us the undisputed song of the summer.

Kendrick, by his own admission, just does not like Drake. And the rollout — from "Euphoria" to "Meet the Grahams" to "Not Like Us" — made one thing painfully clear: he really, really hates this man. Social media is convinced that tension will spill over into the Halftime Show, with many predicting a few well-placed shots at Drake under the bright lights of the Super Bowl stage.

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Also looming over the performance is the presence of a sitting President Trump, the first time in history a sitting president has attended. Back in 2017, Kendrick admitted he was "baffled" by Trump's election. But don't expect any overt political statements — Kendrick has always been one to show, not tell.

Kendrick Lamar should be allowed to perform a Mortal Kombat style fatality upon Drake at the Super Bowl halftime show presented by Apple. I think that should be a part of the tariff/border discussions

— Life Grips (@ptrkbrn.com) February 5, 2025 at 7:49 AM Tweet may have been deleted Tweet may have been deleted

The media company Lee Enterprises said a “cybersecurity event” had created havoc at dozens of its newspapers, prompting some to publish shorter editions or not print at all.